Illustrations Pass is a unique brand, and our products have a distinct selling point that separates us from our competitors. So, for our visual identity, we have also taken the same approach. The use of stock images in recent years has skyrocketed, which has made it diicult for brands to distinguish themselves in the digital landscape because there are only a few good sites to provide the right images to convey a message. The use of illustrations allows us to express ourselves as a brand and gives us room to get creative while conveying our message clearly to users. We use them to represent abstract ideas and portray subjects that may be too ambitious to photograph. Graphic Elements | Pg. 21 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass