Target Audience This segment of our audience is made up of our core customers. Buyers are at the center of our product. Even though they’re not the primary audience, they also will need information about the growth of the brand. This segment of our audience are not our core, but they play an active role in attracting more people to our brand, this is why we need to engage them. This is a key segment of our audience. Without them, we cant on-board our core customers which are the online shoppers. Vendors are important and we need to consistently engage with them. Introduction | Pg. 2 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass Investors Vendors Buyers Inluencers