Introduction | Pg. 3 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass Platform (Instagram) @ourpass.co • BTS (Staff, gooball,) • Company announcements • Highlight vendor activity • Entertainment • Content promotion (Video + Blog) • Vlog-form video content (IGTV) • Product showcases To give our audinece members a good window view into the brand. Through instagram we want our audience to be able understand who we are, what our mission is, see some of the faces behind the brand and who we are for. • The Product • Value content for the audience • Customer experience management Purpose Primary Focus Secondary Focus handle