Introduction | Pg. 4 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass Platform (LinkedIn) Pass - One-click checkout • Value content • Content promotion • Hiring • Customer experience management Our aim for this platform is to engage the business community. Beyond just talking about our brand, we’ll join on-going conversations about issues that are dear to our brand. • Community engagement • Company announcements • The Product Purpose Primary Focus Secondary Focus handle