Introduction | Pg. 5 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass Platform (Twitter) @OurPassCo • Company announcements. The aim for this platform is to egage our community as directly as possible. We’ll not only be posting about ourselves, but we’ll get in on conversations that matter to our brand. This is the context of the platform. • Social listening • Community engagement • Our product • Our audience • Customer experience management Purpose Primary Focus Secondary Focus handle