Brand promise and pillars Our promise is to make it simpler for you to get more of what you want from your money. Company Vision: Our PrOMISE IS fOuNDED ON ThESE BrAND PILLArS: Delivering the future of money today: Anytime, anywhere, any way. 1. Secure. Always: We keep your money and personal information Secure. Always. safe and secure at all times, no matter where, how or when We keep your money and personal information you use it. Brand Promise: safe and secure at all times, no matter where, Making it simpler to get more of how, or when you use it. 2. Simple: We create intuitive, fast, and easy experiences that we, what you want from your money ourselves, would find delightful. Simple. 3. fierce advocate for you: We do business honestly and Secure Simple Advocate We create intuitive, fast, and easy experiences. transparently, and we’re always innovating to give you more Fierce Advocate. control and greater value. We innovate tools that put you in the driver’s seat: giving you more control and greater value. To capitalize on our opportunity, and to deliver our corporate vision Human Innovative Helpful Courageous Vigilant of “The future of money anytime, anywhere, any way,” we need to occupy a new role in our customers’ lives, hearts and minds. paypal.com/brandcentral PAyPAL NEEDS TO BECOME AN ESSENTIAL PArT Of Our CuSTOMErS’ LIVES. We must listen to our customers, understand their needs and wants, and, above all, deliver the simplest, safest and most rewarding customer experience of PayPal, every time. ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. 1