Contents Introduction Branded assets Brand promise and pillars 1 Pipeline lockups (PayPal entities) 11 Checkout buttons 24 Branded give-aways 36 Brand personality 2 PayPal product lockups 12 Log In with PayPal button 25 The brand is in our hands 37 Brand voice 3 PayPal stacked lockups 13 Acceptance mark 26 Appendix Core brand elements cheat sheet 4 Shortcut graphic (double P) 14 Acceptance mark modules 27 Brand checklist 39 Double P in use 15 Badges 28 Logo assets Glossary 40 Acceptance marks and badges in use 29 Logo 6 Visual assets Point-of-sale collateral 30 Logo guidelines and clear space 7 Photography 17 Point-of-sale examples 31 Logo don’ts 8 Color palette 18 Endorsed brand marks 32 Twin bands 9 Typeface 19 Business cards 33 Twin bands in use 10 Typeface in use 20 Letterhead 34 Mnemonic animation 21 Email signatures 35 Additional visual assets 22 PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.