PayPal guidelines library TyTyppee Description Corporate master This is your definitive guide to the core assets that make up our brand, brand guidelines including our brand promise, visual and verbal identity. Cobranding guidelines These guidelines will help inform how the PayPal brand is leveraged and used properly when partnering with another brand. Naming and brand These guidelines explain how we name, trademark, organize, and architecture guidelines communicate our offerings to ensure simple customer comprehension. Merchant guidelines These guidelines are designed to help merchants implement PayPal assets. Workplace guidelines These guidelines focus on the application of the PayPal brand identity to buildings and work environments. ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.