PayU Brand BookPayU provides digital payment solutions for businesses and consumers, enabling seamless and secure online transactions. Its user-centric tools enhance the convenience and speed of online payments. LogoPrimary logoReversed logoReversed logo on photographyClear spaceScaleBlack & WhiteGuidancePartnershipEqual partnersPartner is primaryColourPrimary paletteSecondary paletteTertiary paletteTypographyPrimary fontFonts that may replace Ample SoftTypographic hierarchyGraphical Holding DevicesBlockThe U symbolGraphic ElemenetsIcon setCreating new iconsIllustration stylePatternsBackground and overlay elementsPhotographyNarrativeHigh Growth MarketsProsperityTech