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PayU Brand Book

PayU Brand Book

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Logo

Primary logo

Reversed logo

Reversed logo on photography

Clear space

Scale

Black & White

Guidance

Partnership

Equal partners

Partner is primary

Colour

Primary palette

Secondary palette

Tertiary palette

Typography

Primary font

Fonts that may replace Ample Soft

Typographic hierarchy

Graphical Holding Devices

Block

The U symbol

Graphic Elemenets

Icon set

Creating new icons

Illustration style

Patterns

Background and overlay elements

Photography

Narrative

High Growth Markets

Prosperity

Tech