LOGO We now have three logo design layouts that were created to optimize marketing and media OPTIONS opportunities. See below for guidance on how to best use each layout. Primary Logo The primary logo is designed to provide optimum visibility of the mark and name. This layout should work well for the majority of opportunities and is considered our standard logo. Vertical Logo The vertical logo was designed for instances when horizontal space is limited. Banner Logo The banner logo was designed for narrow horizontal spaces and to maximize our name recognition in longer format layouts such as event banners and website ad banners. Peace Corps Brand Identity Guidelines | 5