55 LIVE FOR N W BRAND GUIDELINES ADDING TYPOGRAPHY - STEP 1 The alignment of the “LIVE FOR NOW” tagline is critical to successful executions of the grid. Start by adding “NOW” to the bottom 3 boxes, making sure that each letter (or logo) is horizontally and vertically centered within its respective grid box. Vertically equal distance. Horizontally equal distance. Horizontally equal distance. Horizontally equal distance.