56 LIVE FOR N W BRAND GUIDELINES ADDING TYPOGRAPHY - STEP 2 Add the word “LIVE” to the upper left box of the grid, making sure to keep it horizontally and vertically centered within its respective box. “LIVE” should be left justi " ed with the “N”, and the tracking and kerning should open the letters to where the right edge of the “E” is vertically aligned with the left side of the logo. Vertically equal distance. Horizontally equal distance. “L” and “N” are aligned. “E” and logo are aligned.