57 LIVE FOR N W BRAND GUIDELINES ADDING TYPOGRAPHY - STEP 3 Add the word “FOR” to the upper right box of the grid making sure to keep it horizontally and vertically centered within its respective box. “FOR” should be left justi " ed with the left side of the “W” and the tracking and kerning should open the letters to where the right edge of the “R” is vertically aligned with the right side of the “W”. Vertically equal distance. LIVE and FOR should be the same font size. Horizontally equal distance. “F” and “W” are aligned. “R” and “W” are aligned.