Chapter 3: Mobile Personal Content Uncovered 67 passing information between people and generations. Instead of having to pass information orally, it could be written down and then passed on passively and asynchronously. Likewise, capturing everyday events and experiences contributes to storing and possibly passing on the micro-history of the day. Interaction with personal content is instantaneous by its nature. For instance, upon capturing a video clip of an unexpected event, the ability to instantaneously share the occasion, instead of having to wait until a PC with a broadband fi xed line connection is available, greatly infl uences the desire to do so. Indeed, continuous connectivity has a remarkable effect on how content is treated, and when. Connectivity has boosted social phenomena such as citizen journalism (Scott 2005), which makes individual passive witnesses of an event also its active reporters. 3.4.6 New Challenges The way content is used in the mobile domain requires addressing several technical, societal, and cultural challenges that are not other- wise present. The fact that the content not only sits fi rmly inside the user’s home or in a tangible artefact, such as a CD, and that the user expects the ability to access and enjoy the content regardless of the time and place (distribution), causes a myriad of new technical challenges that need to be addressed. These included synchronization, content adaptation, and privacy protection (these topics are discussed in Chapter 5). In a similar fashion, challenges in developing user inter- faces for mobile personal content, while taking into account the limited input and output capabilities and in many cases non-optimal use situ- ation, need to be addressed (Chapter 6). Furthermore, new societal norms need to be adopted. A typical example is denying the use of digital cameras embedded in mobile phones in places such as dressing rooms, schools, or restaurants. 3.5 Content Wants to be Free? The Net interprets censorship as damage, and routes around it. John Gilmore, Electronic Frontier Foundation The often cited quote above could be easily extended to any system allowing content creation and sharing, by replacing the word “censor- ship” with “copyright protection”. Not surprisingly, then, Digital Rights Management (DRM), is an increasingly hot issue that concerns personal content directly. It is a matter of determining who can enjoy and