3 LOGO Thus, the logo is our signature that distinguishes us from all other companies. Having a consistent corporate logo helps promote the rapid and universal recognition of our identity. Consistent use of our logo and approved tag line is an essential part of our larger business strategy and is key to legally protecting our trademark. The text and graphic together must always be treated as one graphic element. The Phillips 66 corporate logo should appear at least once on all external products and materials directly tied to our business. There are rare exceptions when the Phillips 66 corporate logo should not be used externally. Examples include some transportation vehicles, corporate aircraft and non-company or non-business events. Our logo represents our identity and is the first visual contact a customer has with Phillips 66.