2 Logo......................................................................... 3 Legal Name.............................................................4 Logo Components.................................................. 5 Preferred Logo Colors ............................................6 Alternate Logo Colors ............................................7 Logo With Tag line .................................................8 Registration Mark ..................................................9 Minimum Clear Space.........................................10 Business Unit Logos ............................................11 Internal Logos ......................................................12 Customized Internal Logos .................................13 Correct Background Use ....................................14 Incorrect Usage....................................................15 Marketing Logo Alternative ................................16 Special Applications ............................................17 Contact .................................................................18 TABLE OF CONTENTS