8 LOGO WITH TAG LINE Each component is a critical piece of the logo and must stay in the proper relationship to the other pieces. Removing or altering any component dilutes the integrity of the logo and diminishes the strength of the brand id entity. Under no circumstances are these elements to be altered beyond the variations defined in this policy unless otherwise stated by senior advisor, Corporate Brand . PHILLIPS 66 CORPORATE LOG O POLICY | August 2018 1P refers to the height of the letter P in the word Phillips within the Phillips 66 corporate logo. • 1P height determines the space between the white stroke of the logo and the tag line. • 1/2P height determines the space between the stacked tag line. • The tag line aligns to the top of the red, inside the shield, when placed to the side. • In the reversed versions of these logos, the tag line and registration symbol are white, and the white stroke around the shield becomes visible. The logo and graphic should never be recreated. The logo with the approved tag line should be used when design permits and in the following manner:
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