9 REGISTRATION MARK Certain notice symbols or designations, including ®, Reg., TM and SM, are often used with marks. These designations are notices advising the public that the mark is registered in the country where it is used or displayed. In some circumstances, registration of the trademark is compulsory, and in most countries, registration is necessary to secure trademark rights. The registration notice symbol is intended to be placed on all external communication pieces. When the logo is used on internal communications, or when the Phillips 66 corporate logo is placed at a small size or on the web, it can be eliminated, but only in these limited circumstances. CORPORATE TRADEMARK USAGE Correct use of the Phillips 66 trademark is essential to maintaining the marks and protecting their value to the company. All Phillips 66 employees are responsible for making certain that the Phillips 66 logo trademark is used within this policy. ® 45º The registration mark (®) size and position is explained below and is appropriate in most instances. • S cale the ® at a 45 ̊ a ngle. If the logo gets l arger or smaller, scale t he registration mark accordingly. The Phillips 66 logo and the ®symbol should be used at least once in EXTERNAL communications – either the first time the logo is used or with the most prominent use of the mark. When in doubt, err on the side of over-marking. One notable exception to this rule is that you are NOT required to use a trademark registration notice symbol (TM) in every instance where the word/mark is used in the body of text. The Phillips 66 logo may be used without an accompanying ®reference on INTERNAL communications and the following applications: • Flags. • S ome transportation vehicles. • B uilding signage. • I nternal websites. The Phillips 66 logo may also be used without an accompanying trademark reference on applications that limit the reproduction quality of the ®symbol. These limited exceptions must be approved by Legal and Corporate Brand & Advertising. All questions regarding the legal treatment of the Phillips 66 trademark should be referred to Craig Stone, trademark counsel, Intellectual Property. • T he thickness of the black a nd white stroke at a 45 ̊ a ngle sets the distance a way from the white stroke w hen placing the ®. • 1/ 2P height sets the b aseline of ®placement. 45º • W hen using the tag line, the ®is left aligned to the end of the p eriod and aligns to the top of the tag line. • I n the reversed versions of these logos, the ®and t ag line simply become white. The spacing does not c hange because the white stroke is always around the s hield. The logo and graphic should never be recreated.