10 MINIMUM CLEAR SPACE The area that surrounds the logo and/or logo and tag line is as important as the logo itself. This area is called clear space. No graphic edge, document edge or text should be placed any closer than 3P from the white stroke of the Phillips 66 logo. When using the tag line, keep the 3P height from the logo and tag line. Disregard the ®when measuring clear space. A 3P height clear space eliminates visual clutter that might impede its legibility and effectiveness. The graphic to the right shows the absolute minimum clear space of 3P. No other logo should be placed within the clear space.