11 BUSINESS UN IT LOGOS Th e creatio n of customize d logo s for busines s units , departmen ts or site location s is no t permitted. Such unauthorized competing images can degrade and cause dilution of our corporate logo, lessen our trademark’s ability to identify and distinguish our goods or services, detract from our image, and undermine the brand unity, clarity and simplicity that we wish to convey. Identifier lines can be added to the Phillips 66 corporate logo to specify a business unit name, product or location. These identifier lines can be either centered below or to the right or left of the logo. Use all caps in ITC Franklin Gothic Std- Medium. An additional secondary line can be added to the BU in Georg ia font sentence c as e. Files for BU logos can be found on Connect > Resources > Logo Resource Center > Business Unit Logo Gallery. If additional busi ness unit logos need to be crea ted, please contact senior advisor, Corporate Brand . • 1/4 size of the logo determines the height of the BU name. • 1P height determines the space between the white stroke of the logo and the BU name. • 1/2P height determines the space between the lines of text. • 1P height determines the height of the secondary text. Use only when needed. • The BU name aligns to the top of the red, inside the shield, when placed to the side of the shield. • The ®mark is by the shield. • In the reversed versions of these logos, the secondary line and registration symbol are white, and the white stroke around the shield becomes visible. When using a BU logo, do not use the corporate tag line. REFINERY BILLING S Seco ndar y line 1/4 X 1/4 X 1/4 X 1/4 X 1/4 X REFINERY BILLING S Seco ndar y line 1/4 X 1/4 X 1/4 X 1/4 X 1/4 X REFINERY BILLING S Seco ndar y line 1/4 X 1/4 X 1/4 X 1/4 X 1/4 X