12 INTERNAL LOGOS Internal logos are defined as logos for company projects, programs, teams and events. The company recognizes that major projects, programs, teams and events present unique opportunities to express our culture to internal audiences. In these cases, the company allows the creation of internal logos. The preferred design for internal logos includes the Phillips 66 logo with an internal identifier of the title of the project, program, team or event. This design varies slightly from business unit logos (see page 11) as the title is in title case, Franklin Gothic Medium and kearned at -10. A tag line or secondary line in Georgia Italic, sentence case, can be added in Pantone 485 C. • 1 /4 size of the logo determines the height of the internal organization name. • 1 P height determines the space between the white stroke of the logo and the internal organization name. • 1 /2P height determines the space between the lines of text. • 1 P height determines the height of the secondary text. Use only when needed. • T he internal organization name aligns to the top of the red i nside the shield when placed to the side of the shield. • T he ®mark is by the shield. • I n the reversed versions of these logos, the secondary li ne and registration symbol are white, and the white s troke around the shield becomes visible. When using an internal logo, do not use the corporate tag line. Prog ram Ambass ador Seco ndar y line 1/4 X 1/4 X 1/4 X 1/4 X 1/4 X Prog ram Ambass ador Seco ndar y line 1/4 X 1/4 X 1/4 X 1/4 X 1/4 X Prog ram Ambass ador Seco ndar y line 1/4 X 1/4 X 1/4 X 1/4 X 1/4 X