1 3 CUSTOMIZED INTERNAL LOGOS In the few cases where the preferred internal logo format is not optimal, customized logos can be created. All customized logos should be created using the corporate font and colors when possible. In order to maintain the Phillips 66 corporate identity consistently, do not include the Phillips 66 logo (or any part of it) as part of a customized logo or graphic. When using the shield with a customized internal logo, the shield must be at least 1/3 the size of the customized logo. Exceptions are granted to existing external brand logos, e.g., Aviation Fuels and Phillips 66 Partners. When using a customized logo or graphic with the Phillips 66 logo, the customized logo cannot be placed any closer than 3P clear space away from the Phillips 66 corporate logo. When using a customized internal logo, do not use the corporate tag line. • U se 3P height from the white stroke to determine m inimum clear space when placing a custom internal logo w ith the Phillips 66 shield. 3P clear space is used when placing a custom internal logo near the Phillips 66 corporate logo, or place shield in a top-right position and the customized internal logo elsewhere. 3P height Phillips 66 United Way Campaign Phillips 66 United Way Campaign