BRAND GUIDELINES Note: Logo color exception . We may add a magenta tag on apparel or swag, like a backpack pocket or the sleeve of a shirt . In this unique instance, the logo can be 100% magenta, or white on a 100% magenta background . Never add an eff ect to the logo, including Never change the typeface of the logo . drop shadows, bevels or gradients . Never manipulate the color of the logo Never screen back or add opacity whether it’s a gradient or any other color . to the logo . Do not use the logo in any format that Do not at any time angle the logo . It always may be “nicknamed” or abbreviated . sits on a 0 degree angle . 28