BRAND GUIDELINES LOGO USE AND MISUSE RULES When using the logo, take care to not harm its integrity by altering it or exercising your personal creative freedom . The following are merely a few examples of what wouldn’t be OK . For context, this is the correct logo . Never manipulate the form by removing any Never alter the color, whether it’s by adding of the elements a gradient to the type or changing the color of the mark . Never manipulate the gradient in any way . Never skew, manipulate or change the form or structure of the mark or type . 27