S 01 Ep 41 | Discovering Sales and Negotiation Secrets through Innovative Pitching Strategies Oren Klaff wrote Pitch Anything , which has sold a million copies and become standard reading at most major business schools and across Silicon Valley . He has closed over 250 equity transactions . The episode is less an interview than a live demonstration of everything he teaches . In this episode the conversation centers around the fact that most deals are lost not because of the product or the price but because of what is happening beneath the surface of every negotiation : status , frame control , intrigue , and the unspoken social dynamics that determine who is chasing whom . Oren explains why starting a pitch with company background and product features is exactly backwards , why the only close that actually works is " looks like we ' re running out of time , what should we be doing here ," and why giving someone certainty about their own industry ' s future is more powerful than any value proposition . Oren constructs a live pitch for RELAYTO mid - conversation , reframing the product not as a presentation tool but as the answer to a world where AI has driven the cost of content to zero and context has become the only thing that matters .