S 02 | Ep 12 What Leadership Looks Like When Trust Is Your Currency Erik Carlson stepped into the CEO role at Notified , a leading technology partner for investor relations and public relations professionals , at the same time he became a first - time father . In this episode , he reflects on what both experiences have taught him about trust , presence , and building the right network around you before you need it . Notified carries heritage from Legacy NASDAQ , Thomson Reuters , and Marketwired , and now operates under Equiniti following a recent acquisition that Erik believes creates a genuinely differentiated position in the market . For the first time , a single provider can combine real - time share registry data with the full suite of communications tools IR and PR teams rely on , from earnings events and investor days to press release distribution through Globe Newswire . Erik shares a sharp perspective on how AI search is reshaping the communications landscape , including a striking statistic that less than 19 % of content surfacing in AI search overlaps with traditional Google results . He explains why the structured , authoritative nature of the press release makes it unusually well - suited for LLM ingestion , and what communicators need to do now to remain visible in a world where agents are replacing search bars .