Quanta Services Brand Book
Quanta Services is an American corporation that provides infrastructure services for electric power, pipeline, industrial and communications industries. Capabilities include the planning, design, installation, program management, maintenance and repair of most types of network infrastructure.
BRAND GUIDELINES
TABLE OF CONTENTS INTRODUCTION .................................................................................................. 3 ELEMENTS OF DESIGN ....................................................................................19 The Big Q ............................................................................................................................19 BRANDING ............................................................................................................. 4 Imagery ...............................................................................................................................22 Primer ......................................................................................................................................4 Consistency Counts ........................................................................................................5 RESOURCES .........................................................................................................26 Collateral.............................................................................................................................26 MESSAGING & WRITING ................................................................................... 6 PowerPoint ........................................................................................................................31 Company Name ................................................................................................................6 Print Portal .........................................................................................................................32 Internal Positioning ........................................................................................................7 Business Papers ..............................................................................................................33 External Positioning ........................................................................................................8 Branded Merchandise ................................................................................................34 Key Messaging ...................................................................................................................9 Advertising ........................................................................................................................35 Trade Show .......................................................................................................................36 VISUAL GUIDELINES ........................................................................................10 Corporate Colors ...........................................................................................................11 LEGAL ....................................................................................................................38 Typefaces ...........................................................................................................................12 Company Name .............................................................................................................38 Logo Usage .......................................................................................................................14 Trademark and Registration Symbols ..............................................................39 OPERATING UNIT VISUAL GUIDELINES ....................................................17 QUICK LINKS .......................................................................................................40 Tag Usage ..........................................................................................................................17 CONTACT INFORMATION ..............................................................................41
INTRINTRODUCTIONODUCTION / BRANDIN / BRANDING / MESSG / MESSAAGINGING & WRITING & WRITING / VISUG / VISUAL GUIDELINES / OPERAAL GUIDELINES / OPERATINTING UNIT VISUG UNIT VISUAL GUIDELINES / ELEMENTAL GUIDELINES / ELEMENTS OF DESIGN / RESOURS OF DESIGN / RESOURCES / LEGCES / LEGAL / QUICAL / QUICK LINKK LINKS / CS / CONTONTAACT INFCT INFORMAORMATIONTION This branding guide outlines how Quanta Services Operating Units and corporate WELCOME entities should present the Quanta Services brand. The guide provides: • Corporate positioning messages • Graphic identity requirements and suggestions • Best practices for marketing materials and communications Please review and follow these guidelines with careful attention to usage requirements. These guidelines will help create a consistent brand identity for Quanta Services and reinforce the desired market perception. Failure to follow these guidelines can negatively impact the reputation of the organization. If you are looking for an answer you cannot locate in this guide, please contact the Quanta Services Corporate Marketing Communications Department for guidance. CONTACT INFO: Alison Miller, Communications Coordinator Ph: 713-457-7656 corporatecommunications@quantaservices.com Copyright © 2015 Quanta Services, Inc. All rights reserved. Pantone is a registered trademark of Pantone, Inc. PAGE 3
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION BRANDING The Quanta Services brand is not something invented by the marketing department. It represents our reputation in the marketplace. It is created through our collective actions A PRIMER and interactions with clients, suppliers and our team—in our offices, on job sites or wherever else we might be working together. Our brand is not just the perception we have QUANTA SERVICES’ BRAND of ourselves, but is also the perceptions others have of our company and its Operating IS NOT SOMETHING INVENTED BY Units. Every touch point and interaction in our daily work shapes Quanta’s brand identity. THE MARKETING DEPARTMENT. The Quanta brand is shaped by: • The scope of services we collectively deliver • The mentality with which we approach our work • The expertise we bring • The satisfaction of our clients • The quality of work we deliver • The safety record we maintain • The level of professionalism we offer • Our ability to communicate clearly and consistently PAGE 4
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION BRANDING While much of our brand identity and reputation is formed by the perceptions of those we interact with, we also actively shape our brand and work proactively to craft that CONSISTENCY perception by the words we choose to use to represent our company and the way we present the company visually. COUNTS Consistency is essential to any effective branding effort. However, it’s especially critical in the case of Quanta Services given our positioning as a single resource for many services. To that end, it’s important for Quanta Services to present a united brand identity and message strategy to illustrate the principle philosophy of the company that sets us apart in the marketplace. We must illustrate our unity as an organization by practicing consistency within each individual Quanta Services organization. By communicating consistently, we show the marketplace we are one organization, practicing shared values and capitalizing on the collective capabilities of many companies. CONSISTENCY INCONSISTENCY Creates an image of strength Reveals flaws Reinforces reputation Undermines reputation Inspires confidence Creates doubt Effectively builds brand recall Clouds understanding of what Quanta stands for PAGE 5
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION MESSAGING & WRITING PRIMARY USE COMPANY For marketing communications and building signage In the first mention of the company always include the full name, “Quanta Services.” The name may be abbreviated to Quanta in subsequent references within the same paragraph. NAME Note: The word “Quanta” is a registered trademark, so the “circle R” symbol should be applied. Quanta® To make the registered symbol, hold down Alt. and type in 0174. This should be the same for a Windows or Mac machine. LEGAL For legal references refer to the company as: Quanta Services, Inc. Do not use acronyms or abbreviated versions of the company name. Apply punctuation carefully when adding plural or possession to the full name, Quanta Services. Confusion may occur due to the name ending with the consonant “S”. The plural version of Quanta Services is Quanta Services, there is no change. The possessive version, according to AP Style, is Quanta Services’. (Chicago style is Quanta Services’s). See also Legal (page 38) PAGE 6
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION MESSAGING & WRITING MISSION INTERNAL As a team of entities operating with the efficiencies of one powerful company, Quanta Services has the knowledge and expertise to handle a full spectrum of projects. From the most straightforward, single-component installation to the most complex, multi-state POSITIONING project, Quanta can handle the job safely, efficiently and cost-effectively. VISION To be the leading infrastructure solution provider in markets that we serve, creating exceptional value for our customers, employees and shareholders. CORE VALUES • Demonstrate best-in-class safety leadership and performance • Deliver exceptional value to our customers • Drive operational and commercial excellence • Identify and develop exceptional employees PAGE 7
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION MESSAGING & WRITING BRAND PROMISE – VALUE PROPOSITION EXTERNAL Answers the Question: Why Quanta Services? • A single resource for many solutions • Unmatched service scope – “Full service redefined” POSITIONING CORPORATE VALUES DRIVERS Value drivers are the guiding principles that drive every decision and resulting action inside the organization. These words represent the mindset of our corporation. Together they drive the experience of working with and/or for Quanta Services. Quanta featured its value drivers in the 2013 annual report. The Q stands for: • Safety standards • Quality work • Service mindset • People with integrity CORPORATE TONE / BRAND PERSONALITY Brand characteristics that describe our organization whether referencing an individual or the collective experience of working with our team. These words describe our approach and the mindset with which we are known to perform. These words also provide rich meaning when developing content to communicate key messages (see page 9). • United • Empowered • Reliable • Dedicated • Resourceful • Connected PAGE 8
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION MESSAGING & WRITING ESSENTIAL MARKET VALUES These messages are what customers are known to value. They are also common in the industry. These points aren’t likely to differentiate Quanta companies from competing firms, but they are standards by which the marketplace measures a company. These messages can be considered KEY baseline industry requirements. They are essential to every marketing/sales communication message. They enable a client or prospect to qualify the company. These include: • Full scope of services (EPC) MESSAGING • Responsiveness/timeliness • Cost-effective solutions/delivery/value-added engineering AN EFFECTIVE MESSAGE STRATEGY FOR • Safety performance and training MARKETING AND SALES COMMUNICATIONS KEY DIFFERENTIATORS WILL INCLUDE COMPONENTS FROM EACH Differentiating messages are those that competing firms cannot also claim. They are unique OF THE KEY MESSAGE GROUPS. to Quanta Services. Differentiating messages are most powerful in positioning a company effectively in a competitive market place. These include: • Numbers: Workforce and equipment fleet thousands strong • People: Access to knowledge, expertise and technology • Geography: A geographic footprint that covers North America and expands abroad. Local EFFECTIVE MESSAGE STRUCTURE knowledge of Operating Units powered by the force of the complete company. An effective message will drill down beyond the basic EFFECTIVE MESSAGE STRUCTURE market messages ensuring every organization in the CORE BENEFITS A complete and effective message will field is saying what truly differentiates the company Benefit messages answer the underlying question clients are always asking, “what’s in it for me/ include but also drill down beyond and, more importantly, how clients benefit from my company?” The benefits a client believes they will realize as a result of working with Quanta the basic market messages most working with the company. These core benefits are at the root of the decision-making process and provide the every organization in the field is companies are the most influential over influencing a buying decision. answer to the question every decision-maker is asking saying to what truly differentiates the • Bottom-line benefits include cost and time efficiency/savings. consciously or subconsciously, “what’s in it for me?” company and, more importantly, how • Emotional/personal benefits of working with Quanta Services. E.g., accuracy, peace of mind, clients benefit from working with the stress relief, and convenience. company. These core benefits at the root of the decision making process PAGE 9 provide the answer the question every decision maker is asking consciously or subconsciously, “what’s in it for me?”
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES Black Pantone® 1795 red Pantone® 1235 yellow PAGE 10
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES WHEN PRINTING ON COATED VS. UNCOATED STOCK Inks perform differently on different kinds of paper. To maintain the consistency of color application, we have specified different colors CORPORATE COLORS for coated and uncoated papers. WHEN PRINTING IN HOUSE (LASER PRINTERS) Laser printing and professional printing are different processes. Take care that in-house laser prints are representing the brand PANTONE® X 1795 1235 effectively. It’s natural that colors won’t be an exact match, but be COATED certain to calibrate and change toner/cartridges to ensure the best PANTONE® X 032 1235 possible representation of the corporate color scheme. UNCOATED CMYK 0 / 0 / 0 / 100 0 / 94 / 100 / 0 0 / 29 / 91 / 0 WHEN PRINTING ON AN OFFSET PRESS Unlike laser printing, offset printing lays each color down RGB 35 / 31 / 32 211 / 34 / 42 255 /182 / 15 separately. It’s best to specify spot colors when printing offset to ensure the best color match. Spot COLOR SET-UP QUICK GUIDE WEB (HEX) #231F20 #D3222A #FFB60F colors are referenced by numbers, which are defined by the PANTONE® OFFSET CMYK/PANTONE COLOR BREAKDOWNS Color Matching System. The Quanta logo uses 100% black, therefore a Pantone® color is not DIGITAL CMYK specified for the black. Take care to notice the Pantone® red differs When specifying spot colors is cost between coated and uncoated papers. IN-HOUSE RGB prohibitive, set up digital files for offset PRINTING output in CMYK so the color palette WEB RGB represents correctly. PAGE 11
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES CORPORATE TYPE All marketing and sales communications materials should feature the specified typefaces as TYPEFACES outlined herein. Myriad Pro is the specified primary typeface for body copy and text appearing in marketing TYPOGRAPHY IS A CRUCIAL ELEMENT communications. OF THE VISUAL IDENTITY. AS WITH THE Alternate Gothic No. 2D is the specified primary typeface for headlines and subheads. CORPORATE LOGO, CONSISTENT USE MYRIAD PRO LIGHT OF THE CORPORATE TYPEFACES AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz REINFORCES THE STRENGTH OF THE COMPANY BRAND IDENTITY. MYRIAD PRO REGULAR AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz MYRIAD PRO SEMIBOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz DOWNLOAD MYRIAD PRO SEMIBOLD These typefaces are available upon request. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz CONTACT: Alison Miller, Communications Coordinator ALTERNATE GOTHIC NO. 2D Ph: 713-457-7656 corporatecommunications@quantaservices.com AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz PAGE 12
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES ALTERNATE FONTS When primary typefaces are unavailable the following may be applied as substitutes. TYPEFACES Arial can replace Myriad Pro in body copy and text when necessary. Helvetica (T1) Black Condensed can replace alternate Gothic No. 2D in headlines and subheads when necessary. ARIAL REGULAR AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz ARIAL BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz HELVETICA (T1) BLACK CONDENSED AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz OTHER FONTS In the event type is being used as art, alternate fonts may be applied in the form of a graphic when it will be the dominant visual element in the material. PAGE 13
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES CORPORATE LOGO The corporate logo is the primary presentation of the Quanta Services brand. It represents our LOGO USAGE company and our people. It’s a unique trademark that should be used to identify all Quanta Services communications, equipment, uniforms, products, etc… It’s a corporate asset that must be applied properly and in approved forms. The logo may not be modified. It should always be applied as it has been provided and as outlined in these graphic standards. PROPER COLOR USAGE: Three-color logo The three-color logo is the preferred version of the logo and should be used whenever possible. The logo is generally used on white or black but neutral backgrounds may also be used. When appearing on red background the one color logo should be applied (see page 15). Black Pantone® 1235 yellow Pantone® 1795 red PROPER BACKGROUND USAGE: DOWNLOAD Various corporate logo formats are available for download. Please visit the MarCom Qportal page to find Corporate Logos under Pictures > Logos. PAGE 14
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES One-color logo LOGO USAGE The one-color logo can function in two forms as seen below. ONE-COLOR (PREFERRED USE) PROPER USAGE AT A GLANCE: • Always use with clear space requirements • Never use logo below minimum size • Never alter the logo mark • Do not modify color combinations • Never use the logo as text • The Quanta Services logo is pending at the US COLOR OPTIONS Patent and Trademark Office, but not yet issued as The one-color corporate logo should be used in black, red or white whenever possible. a registered trademark, so use “TM” with this mark Though yellow 1235 is in the primary corporate color palette, it is not the best option for the logo in most instances. It is permissible. Please use your judgment. Alternate color application may be submitted for approval to corporatecommunications@quantaservices.com. ONE COLOR REVERSE USAGE: DOWNLOAD Various corporate logo formats are available for download. Please visit the MarCom Qportal page to find Corporate Logos under Pictures > Logos. PAGE 15
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION VISUAL GUIDELINES MINIMUM SIZE RECOMMENDED MINIMUM SIZE: • 1.25” to 1.5” inch width is preferred for most applications 1 1/2 inches on a standard 8.5.” x 11” sheet size. LOGO USAGE • The logo should never appear less than 1” inch wide. The minimum size requirement assures the logo maintains its readability and visual integrity. If the logo is reproduced at too small a size, fine lines such as that around the left side of the mark may fill in and disappear. Likewise, type may “plug up” and become illegible. CLEAR SPACE REQUIREMENTS At a minimum, the logo should float within a ¼” inch border on all four sides as shown. Do not crowd the logo with type, titles, photos or other marks. Additional clear space is advisable when possible. Cerum que nullat laut quae et fugia consed ut dolupid ute lant Cerum que nullat laut quae et fugia consed ut dolupid landae incius, solor recerita sit derum incius rat audaes id et que ute lant landae incius, solor recerita sit derum incius aliquis repero quas doluptas estiatempe ipicaesed quas dolore- rat audaes id et que aliquis repero quas doluptas es- rum velignimin remporemolo blati quunti dem que quas est, tiatempe ipicaesed quas dolorerum velignimin rem- ommodit quis entur sit ipsaecu ptioribusci optatis ciaecum fu- poremolo blati quunti dem que quas est, ommodit gia sendell escitatet esenimi, a volentius. As eresti od qui officiet quis entur sit ipsaecu ptioribusci optatis ciaecum fugia ommodia venis aborrovidem quatibusae il ipid que laboreium sendell escitatet esenimi, a volentius. As eresti od qui hilique voluptae porum et, siminci llante nos ut quatur aut mi, officiet ommodia venis aborrovidem quatibusae il ipid eicil magnihic te secte volo dolorit odisciant vendit liquist, nobit que laboreium hilique voluptae porum et, siminci llan- .25” te nos ut quatur aut mi, eicil magnihic te secte volo do- DOWNLOAD lorit odisciant vendit liquist, nobit por ad quas molupti quis sim re, velenda eribus seque vellatet qui niendes- Various corporate logo formats are available for tiae nobis quassimin poresti bearum aliandus dition download. Please visit the MarCom Qportal page to peditatur modi corit as audandi audaest, quae. Ut eserum eos sim quatem cullesed ut expelesti conserios find Corporate Logos under Pictures > Logos. nullab issum nobit lam, omnis doluptiunt perum none pelesti ut fugia doles ullesec torerioreped ut apernatiis .25” et moluptatur sequis ulpa veliam, serum, antemquam nobiscil is sinctur? .25” .25” PAGE 16
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION OPERATING UNIT VISUAL GUIDELINES A QUANTA SERVICES COMPANY TAG – FOR USE WITH OPERATING UNIT LOGOS. The corporate logo is not required to appear on operating unit communications. Operating TAG USAGE units may choose to incorporate the corporate logo at their discretion as it is deemed beneficial to business building, brand recognition and reputation management. PROPER COLOR USAGE: It has, however, been established that the Quanta Services Company tag/mark should ALWAYS appear in conjunction with operating unit logos and appear anywhere that logo appears. The tag will never stand alone and should always appear with an operating unit logo. Black Pantone® 1235 yellow Tag Colors Black and 1235 (C/0 M/27.5 Y/76 K/0) PLACEMENT & RECOMMENDED SIZE: Sizing • The tag should appear approximately 35% the size of the operating unit logo. OPERATING UNIT LOGO • The tag should not appear less than 1” inch in width. Placement 1 “Q” • The top of the mark should be placed one Q height below the baseline of the operating Height unit logo. The Q height is defined as the height of the Q in the proportionately sized tagline. Centered, 1 1/2” inches, at least 35% of logo size • The mark should appear centered below the operating unit logo. • In the event placement as listed above creates trapped white space, an alternate placement may be submitted to corporatecommunications@quantaservices.com for approval. PAGE 17
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION OPERATING UNIT VISUAL GUIDELINES Font TAG USAGE Always use provided art. Do not attempt to create this art on your own. Formats One-color and two-color files are available in positive and reverse formats. Take care to change the tagline format on placement and background color. Clear space Operating unit logos with the Quanta Services tagline should also be surrounded by ¼” inch clear space on four sides. Do not crowd the logo with type, titles, photos or other marks. Additional clear space is advisable when possible. MINIMUM CLEAR SPACE: PROPER BACKGROUND USAGE: .25” OPERATING UNIT LOGO DOWNLOAD Various formats are available for download. Please visit the MarCom Qportal page to find Operating Unit .25” logos under Pictures > Logos. .25” .25” PAGE 18
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION ELEMENTS OF DESIGN THE BIG Q TM WHAT’S BEHIND THE Q? Our logo and graphic identity is a visual expression of our reputation as a strong, powerful force in the marketplace. In 2013, Quanta Services began using the Q independently from the corporate logo as a symbol of that power. The independent Q provides a design element Quanta can consistently feature across its varied industries and services. This element therefore serves to unify the Quanta brand, functioning in conjunction with the corporate logo. PAGE 19
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION ELEMENTS OF DESIGN Color • The Q may be used in one or two-color formats. • The two-color format should match that which appears in the standard three-color corporate logo. (A black oval with yellow bolt.) THE BIG Q • The Q may be used as a watermark element. Size • Use of the Q at a small size is not recommended because its “power” is derived from visual dominance. • Appropriate size will be dependent upon application and placement. When used properly the Q will not likely appear less than 2” inches wide on a standard letter sized page size. Clear Space The Q element may be overlapped with headlines and text, in which case the watermark format is recommended. See corporate collateral materials for examples. Print ad Brochure interior Brochure interior PAGE 20
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION ELEMENTS OF DESIGN GUIDELINES THE BIG Q • The Q may be used in one or two-color formats. • The Q should never stand in place of the corporate logo on printed materials. • The Q should never stand alone on printed materials but should always be used in conjunction with the corporate logo. For example, the Q may appear on the front cover and the corporate logo on the back cover of a brochure. • The Q may be used to identify the company on clothing or branded materials. The company name should appear near the Q if the corporate logo doesn’t appear on the same item. • The Q should not be used alone in conjunction with operating unit logos in attempt to cobrand. Operating unit logos may be paired with the corporate logo as desired. • The Q should not be used to make a pattern or background. • The Q should not be placed in a box or circle element but should float in its standard form. • The bolt should not stand-alone. • Do not use the Q as bullet points. • Do not use the Q mark in place of the letter Q in line with text. • The stylized “Q” logo should be used with “TM” (as depicted on page 19) to give notice to others that Quanta Services, Inc. is claiming trademark rights in the stylized Q logo. PAGE 21
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION ELEMENTS OF DESIGN IMAGERY IN THE AGE OF CELL PHONE CAMERAS EVERYONE IS A PHOTOGRAPHER. HOWEVER, THERE REMAINS NO SUBSTITUTE FOR PROFESSIONAL IMAGERY WHEN IT COMES TO DEVELOPING CORPORATE COMMUNICATIONS. OPERATING UNITS ARE ENCOURAGED TO CONTRACT WITH A PROFESSIONAL PHOTOGRAPHER, AS NEEDED, TO CAPTURE THE ESSENCE OF The Quanta corporate communications team THE COMPANY’S SCOPE OF SERVICES can provide contact information for preferred providers at your request. AND ILLUSTRATE WORK IN THE FIELD. Alison Miller, Communications Coordinator Ph: 713-457-7656 corporatecommunications@quantaservices.com PAGE 22
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION ELEMENTS OF DESIGN PHOTO LIBRARY The corporate communications department maintains a comprehensive library of safety- IMAGERY approved imagery online at the company Flickr feed. These images are available for download/use by Operating Units. SAFETY APPROVAL https://www.flickr.com/photos/127530547@N02/ When choosing images for publication safety compliance should be given special Operating units are encouraged to share professionally-shot images that other Operating Units consideration. Avoid using image that may may be able to apply. To upload images contact, Alison Miller at 713-457-7656. illustrate unsafe work or present Quanta personnel/projects in anything other than Stock photography, graphics and illustrations a positive light. The following sites are recommended for professional quality stock imagery. They offer ALL imagery used in marketing or comprehensive searchable libraries of stock images/graphics available for purchase. communications must be approved by the Royalty-free stock selections are typically priced by image size and are available for unlimited corporate safety department. To obtain use. Rights-managed libraries are typically priced at a premium and are purchased for approval, contact: specific use. Alison Miller, Communications Coordinator Shutterstock.com Ph: 713-457-7656 corporatecommunications@quantaservices.com Istock.com Corbisimages.com Bigstockphoto.com PAGE 23
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION ELEMENTS OF DESIGN SIZE AND RESOLUTION IMAGERY Proper photo resolution ensures a photo prints or shows on screen with clean and crisp clarity. Print: It is important to always make sure you are using high-resolution images within print PHOTO DONT’S pieces. Make sure images are placed at 300 dpi at actual size • Don’t use images that have not been approved (dots per inch) to avoid pixilation. RESOLUTION GUIDE by the safety department. • Don’t use images that are out of focus, even if Web: Images being reproduced digitally (via computer screen) PRINT 300 dpi @ desired size you don’t have an alternative. No image is better only need to be 72 dpi at the actual size. than a bad image. DIGITAL 72 dpi @ desired size • Don’t use images that are low resolution. No Large format: Images should be placed at 100 dpi for graphics image is better than a bad image. larger than 24 x 36 inches. Using a higher dpi will lead to LARGE 100 dpi @ desired size • Don’t use images that you do not have the legal FORMAT right to use. unmanageable file sizes. WHEN TAKING YOUR OWN PHOTOS Cell Phones: When taking photos with a cell phone camera, be certain settings are set to capture images at the highest possible quality. Understand, that even at the highest quality resolution, cell phone images may not be large enough for print quality. Cameras: When shooting with a camera, be sure settings are capturing images at the highest possible quality. If your camera has a RAW setting, this is the best setting to use. The RAW setting allows for expanded editing capabilities and ensures the highest resolution. PAGE 24
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION ELEMENTS OF DESIGN Sample Release IMAGERY Source: The American Society of Media Photographers MODEL RELEASES MODEL RELEASE - Permission for Photography It’s advisable to formally get For valuable consideration received, I grant to _________________ (“Photographer”) and his/her legal representatives and assigns, the irrevocable and unrestricted right to use and publish photographs of me, or in which I may be included, for editorial, trade, advertising, and permission from anyone you plan to any other purpose and in any manner and medium; and to alter and composite the same without restriction and without my inspection or show in communications. Standard approval. I hereby release Photographer and his/her legal representatives and assigns from all claims and liability relating to said photographs. is to request subjects sign a model __________________________________________________________ release at the time of the photo shoot. Signature The release grants the company Name: ________________________________________________________________________ Date of Birth: ______________________________ permission to use photographs of the subject without further request. Todays Date: ___________________________________________________________________ Phone: ___________________________________ Street address: __________________________________________________________________ City: _____________________________________ The legal issues surrounding model State: ____________________________________ Zip: ____________________ releases are complex and vary by jurisdiction. If Minor, Signature of Parent/guardian: _____________________________________________ Signature of Witness: ____________________________________________________________ Witness Name (print): ___________________________________________________________ PAGE 25
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES COLLATERAL THE CORPORATE COMMUNICATIONS DEPARTMENT HAS DEVELOPED A COMPREHENSIVE PACKAGE OF DOWNLOAD MATERIALS THAT ARE AVAILABLE FOR PDFs are available for download. To download digital copies of these YOUR USE. THIS INCLUDES PRINTED AND brochures, visit the MarCom Qportal DIGITAL ASSETS, WHICH ARE AVAILABLE page to find Corporate MarCom Page> Marketing Brochures. FOR DOWNLOAD OR ONLINE ORDERING. ORDER Printed versions can be ordered via the print portal at http://quanta. swpponline.com/. Details for logging in can be found on page 32. Some Operating Units have elected to develop coordinating collateral materials. If you would like to redesign your collateral to be consistent with corporate, please contact the MarComm department for access to preferred providers. PAGE 26
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES / COLLATERAL DOWNLOAD PDFs are available for download. To download digital copies of these brochures, visit the MarCom Qportal CORPORATE BROCHURE page to find MarCom Page> Marketing Brochures. PAGE 27
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION DOWNLOAD RESOURCES / COLLATERAL PDFs are available for download. To download digital copies of these brochures, visit the MarCom Qportal ELECTRIC POWER & GAS SERVICES page to find MarCom Page> Marketing Brochures. ELECTRIC POWER INFRASTRUCTURE SERVICES OIL & GAS INFRASTRUCTURE SERVICES PAGE 28
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES / COLLATERAL DOWNLOAD PDFs are available for download. To download digital ENERGIZED SERVICES copies of these brochures, visit the MarCom Qportal page to find MarCom Page> Marketing Brochures. ENERGIZED SERVICES PAGE 29
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION DOWNLOAD RESOURCES / COLLATERAL PDFs are available for download. To download digital copies of these brochures, visit the MarCom Qportal POWER & TOWER GENERATION page to find MarCom Page> Marketing Brochures. POWER GENERATION SERVICES TOWERGEN SERVICES PAGE 30
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES DOWNLOAD POWER POINT PDFs are available for download. To download digital copies of these presentation templates, visit the MarCom Qportal page to find Presentation Templates> PRESENTATIONS Powerpoint Templates. PAGE 31
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES Corporate marketing materials including collateral brochures, ad reprints, magazine reprints, letterhead, envelopes and business cards are available for order at the online print PRINT PORTAL portal located at http://quanta.swpponline.com/. The first time you visit the site, click “New User” and follow the prompts. PAGE 32
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES Quanta Services letterhead, envelopes, business cards and other basic business papers are BUSINESS available for order at the online print portal located at http://quanta.swpponline.com/. PAPERS PAGE 33
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES A selection of Quanta branded merchandise is available online at the company store. BRANDED https://secure.myargosydirect.com/quantaservices Men’s and women’s apparel, customer gifts, tradeshow items, drinkware, headware, office MERCHANDISE accessories and more are stocked in the company store. If you are looking for an item not currently in the store, additional items can be purchased through our preferred providers. PREFERRED PROVIDERS Page International Marshall Motley 281-451-7502 mmotley@page-intl.com PAGE 34
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES The corporate marketing department is available to assist Operating Units with advertising ADVERTISING contracts and graphic design. Quanta Services currently maintains an advertising schedule and negotiates contracts on behalf of corporate marketing initiatives and the oil/gas Operating Units. PRINT ADS Our wOrk reaches acrOss the glObe. Our OrganizatiOn is natiOnally knOwn. ONE PROVIDER. And we cAll Houston Home. MANY SOLUTIONS. To request a copy of existing advertising assets or assistance in Oil & GaS iNfRaStRuctuRE REdEfiNEd Visit us at booth ### or www.quantaservices.com Quanta Services (NYSE: PWR) is a Houston-based, Fortune 500 specialty contractor serving the energy industry. • • • Our team–20,000 strong–builds and maintains electric power, natural gas and oil infrastructure essential ENGiNEERiNG cONStRuctiON iNtEGRitY SOlutiONS Hdd INFRASTRUCTURE SERVICES REDEFINED to our everyday lives. Working safely across North America and abroad, we provide complex and developing a custom comprehensive infrastructure solutions on a scale unmatched by a single competitor. • • TRANSMISSION DISTRIBUTION SUBSTATION Quantaservices.com ad design contact Quanta Services www.quantaservices.com Quanta Services www.quantaservices.com Alison Miller at 713.629.7600 NYSE-PWR 713.629.7600 NYSE-PWR ElEctric PowEr infrastructurE // construction sErvicEs // oil & natural Gas // EmErGEncy rEstoration UTILTMAP CORPORATION 713-457-7656 or corporate communications@ DIGITAL ADS quantaservices.com PAGE 35
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES TRADE SHOW BOOTH PAGE 36
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION RESOURCES SCHEDULES The corporate marketing department maintains a complete list of tradeshow events at which Operating Units are attendees and/or exhibiting. Please notify the department of shows TRADE SHOW in which you are participating. Likewise, the corporate marketing department is happy to make available to Operating Units our tradeshow schedule and the complete list outlining BOOTH participation among all Operating Units. BOOTH Quanta Services maintains a tradeshow schedule and owns booths in a variety of sizes. Operating Units wishing to develop a trade Operating Units can reserve the booths for use at trade shows as it is available. show booth can contact PG Exhibits, a Quanta Please contact the corporate communications department for specifications, schedule and preferred provider. shipping details. PG Exhibits Alison Miller - Communications Coordinator Carolyn Widtmann, Senior Account Executive Phone: 713-457-7656 Ph: 847-401-3486 corporatecommunications@quantaservices.com Carolyn@pgexhibits.com When producing graphics for large format, keep the following parameters in mind. • Save all images at 100-150 dpi at final size. • Adobe Illlustrator files should be saved as a vectored EPS. • Adobe Photoshop files should be saved as an EPS, TIFF, or native PSD. • Adobe InDesign native files should be packaged with fonts and images. • Type should be saved as outlines. Include printer and screen fonts. • Include Pantone numbers for spot colors on all art requiring a color match. • Send a PDF and/or hard copy of all artwork to the production house. PAGE 37
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION LEGAL GUIDELINES PRIMARY USE When developing marketing communications and/or building signage, the first mention of COMPANY the company name should always include the full name, “Quanta Services.” In subsequent mentions the name may be shortened to Quanta and interchanged with the full name NAME thereafter. LEGAL REFERENCES For legal references always use the full corporate name, “Quanta Services, Inc.” Special Notes: • Do not use abbreviated versions of the company name such as acronyms. • Apply punctuation carefully when adding plural or possession to the full name Quanta Service due to the name ending with the consonant “S”. PAGE 38
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION LEGAL GUIDELINES There are 2 types of trademarks in the USA, federally-registered and those that are not federally-registered. You only attach the “circle R” to federally-registered trademarks, and TRADE MARK the “TM” to those trademarks that are not federally-registered. So, one has to be careful not to use “circle R” with trademarks that are not federally-registered. For any logos or words that you are using as a trademark, and that are not yet federally-registered, use “TM” and AND not the “circle R”. The “TM” and the “circle R” symbols should be used in advertisements (e.g. magazines and trade journals) in accordance with the outline below. Although there is no governing law REGISTRATION on placement of “TM” or the “circle R”, corporate preference is placement at the upper right side just outside of the mark. SYMBOLS 1. The stylized “Q” logo should be used with “TM” to give notice to others that Quanta Services, Inc. is claiming trademark rights in the stylized Q logo. 2. The Quanta Services logo should be used with “TM” to give notice to others that Quanta Services, Inc. is claiming trademark rights in the logo. 3. The word “Quanta” is a registered trademark, so use the “circle R” symbol. Registered: Alt. 0174 Trademark: Alt. 0153 PAGE 39
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION QUICK LINKS Qportal > Logos Qportal > Templates Qportal > Brochures Flickr Photo Library Order printed materials via the Print Portal Order branded merchandise via the Company Store PAGE 40
INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION CONTACT Corporate marketing department contact information: Brian Standish Alison Miller INFORMATION Director, Marketing and Communications Communications Coordinator direct: 713-341-7212 direct: 713-457-7656 cell: 713-582-2486 cell: 281-389-4680 fax: 713-341-2402 fax: 713-629-7637 bstandish@quantaservices.com acmiller@quantaservices.com Elizabeth Martin DJ (Debra) Facundo Marketing Coordinator MarComm Administrative Assistant direct: 713-341-2439 direct: 713-335-6369 cell: 281-906-9545 cell: 281-250-7392 fax: 713-629-7637 fax: 713-629-7637 emartin@quantaservices.com dfacundo@quantaservices.com PAGE 41