INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION BRANDING The Quanta Services brand is not something invented by the marketing department. It represents our reputation in the marketplace. It is created through our collective actions A PRIMER and interactions with clients, suppliers and our team—in our offices, on job sites or wherever else we might be working together. Our brand is not just the perception we have QUANTA SERVICES’ BRAND of ourselves, but is also the perceptions others have of our company and its Operating IS NOT SOMETHING INVENTED BY Units. Every touch point and interaction in our daily work shapes Quanta’s brand identity. THE MARKETING DEPARTMENT. The Quanta brand is shaped by: • The scope of services we collectively deliver • The mentality with which we approach our work • The expertise we bring • The satisfaction of our clients • The quality of work we deliver • The safety record we maintain • The level of professionalism we offer • Our ability to communicate clearly and consistently PAGE 4