INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION BRANDING While much of our brand identity and reputation is formed by the perceptions of those we interact with, we also actively shape our brand and work proactively to craft that CONSISTENCY perception by the words we choose to use to represent our company and the way we present the company visually. COUNTS Consistency is essential to any effective branding effort. However, it’s especially critical in the case of Quanta Services given our positioning as a single resource for many services. To that end, it’s important for Quanta Services to present a united brand identity and message strategy to illustrate the principle philosophy of the company that sets us apart in the marketplace. We must illustrate our unity as an organization by practicing consistency within each individual Quanta Services organization. By communicating consistently, we show the marketplace we are one organization, practicing shared values and capitalizing on the collective capabilities of many companies. CONSISTENCY INCONSISTENCY Creates an image of strength Reveals flaws Reinforces reputation Undermines reputation Inspires confidence Creates doubt Effectively builds brand recall Clouds understanding of what Quanta stands for PAGE 5