INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION MESSAGING & WRITING BRAND PROMISE – VALUE PROPOSITION EXTERNAL Answers the Question: Why Quanta Services? • A single resource for many solutions • Unmatched service scope – “Full service redefined” POSITIONING CORPORATE VALUES DRIVERS Value drivers are the guiding principles that drive every decision and resulting action inside the organization. These words represent the mindset of our corporation. Together they drive the experience of working with and/or for Quanta Services. Quanta featured its value drivers in the 2013 annual report. The Q stands for: • Safety standards • Quality work • Service mindset • People with integrity CORPORATE TONE / BRAND PERSONALITY Brand characteristics that describe our organization whether referencing an individual or the collective experience of working with our team. These words describe our approach and the mindset with which we are known to perform. These words also provide rich meaning when developing content to communicate key messages (see page 9). • United • Empowered • Reliable • Dedicated • Resourceful • Connected PAGE 8