INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION ELEMENTS OF DESIGN Color • The Q may be used in one or two-color formats. • The two-color format should match that which appears in the standard three-color corporate logo. (A black oval with yellow bolt.) THE BIG Q • The Q may be used as a watermark element. Size • Use of the Q at a small size is not recommended because its “power” is derived from visual dominance. • Appropriate size will be dependent upon application and placement. When used properly the Q will not likely appear less than 2” inches wide on a standard letter sized page size. Clear Space The Q element may be overlapped with headlines and text, in which case the watermark format is recommended. See corporate collateral materials for examples. Print ad Brochure interior Brochure interior PAGE 20