INTRODUCTION / BRANDING / MESSAGING & WRITING / VISUAL GUIDELINES / OPERATING UNIT VISUAL GUIDELINES / ELEMENTS OF DESIGN / RESOURCES / LEGAL / QUICK LINKS / CONTACT INFORMATION LEGAL GUIDELINES There are 2 types of trademarks in the USA, federally-registered and those that are not federally-registered. You only attach the “circle R” to federally-registered trademarks, and TRADE MARK the “TM” to those trademarks that are not federally-registered. So, one has to be careful not to use “circle R” with trademarks that are not federally-registered. For any logos or words that you are using as a trademark, and that are not yet federally-registered, use “TM” and AND not the “circle R”. The “TM” and the “circle R” symbols should be used in advertisements (e.g. magazines and trade journals) in accordance with the outline below. Although there is no governing law REGISTRATION on placement of “TM” or the “circle R”, corporate preference is placement at the upper right side just outside of the mark. SYMBOLS 1. The stylized “Q” logo should be used with “TM” to give notice to others that Quanta Services, Inc. is claiming trademark rights in the stylized Q logo. 2. The Quanta Services logo should be used with “TM” to give notice to others that Quanta Services, Inc. is claiming trademark rights in the logo. 3. The word “Quanta” is a registered trademark, so use the “circle R” symbol. Registered: Alt. 0174 Trademark: Alt. 0153 PAGE 39
Quanta Services Brand Book Page 38 Page 40