The Raytheon logo is the core component of our corporate identity system. It creates a distinctive graphic presence for our company and serves as an instantly recognizable visual cue for customers. Along with our tagline, Customer Success Is Our Mission, the Raytheon logo is our unique visual signature. Raytheon Logo Guidelines Tools to Control the Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Components of Our Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 The Power of Our Positioning . . . . . . . . . . . . . . . . . . . . . . . . 4 The Raytheon Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 The Raytheon Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . 7 The Raytheon Color Proportions . . . . . . . . . . . . . . . . . . . . . . 8 The Raytheon Logo Clearspace and Sizing . . . . . . . . . . . . . . . 9 Logo Violations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Co-branded Initiatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Business Lockups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Internal Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Product and Program Icons . . . . . . . . . . . . . . . . . . . . . . . . . 14 The Boston Group 10/13. Approved for public release. © 2013 Raytheon Company. All rights reserved. “Customer Success Is Our Mission” is a registered trademark of Raytheon Company. RAYTHEON LOGO GUIDELINES 1