Color can define a brand, and Reddit’s signature color is OrangeRed . For the curious, it is in fact an orangish red (and not a reddish orange). OrangeRed is at the core of our identity and is essential for recognition of our brand. Everything visual that Reddit produces should employ the color in some capacity. It is strong and vibrant, which means a little can go a long way. Its origins go back to the very beginning of Reddit, where it appeared as our mascot Snoo’s original eye color. Color · OrangeRed 16 ORANGERED HEX #FF4500 RGB 255 · 69 · 0 CMYK 0 · 73 · 100 · 0 PMS 172C REDDIT BRAND GUIDELINES