In general, we favor lighter layouts where Beluga (white) and Dugong (a pale grey) are used as backgrounds, with Squid Ink (black) for type colors. When creating dark layouts, use Urchin (dark grey) and Squid Ink (black) as background colors and Beluga (white) for copy. Reddit Neutrals should be the most prominent components of any layout or document. Color · Neutrals 17 BELUGA HEX #FFFFFF RGB 255 · 255 · 255 CMYK 0 · 0 · 0 · 0 PMS WHITE DOLPHIN HEX #D7DFE2 RGB 215 · 223 · 226 CMYK 5 · 1 · 0 · 11 PMS 7541C SEAL HEX #BBC7CC RGB 187 · 199 · 204 CMYK 8 · 2 · 0 · 20 PMS 428CP NARWHAL HEX #7A9299 RGB 122 · 146 · 153 CMYK 20 · 5 · 0 · 40 PMS 3526C SQUID INK HEX #000000 RGB 0 · 0 · 0 CMYK 0 · 0 · 0 · 0 PMS BLACK 6C DUGONG HEX #F26F7 RGB 242 · 246 · 247 CMYK 2 · 0 · 0 · 3 PMS 9062C URCHIN HEX #172E35 RGB 23 · 46 · 53 CMYK 57 · 13 · 0 · 79 PMS 7547CP REDDIT BRAND GUIDELINES