19 Incorrect Usage Inconsistent use of the Ribbon logo detracts from our brand equity and recognition. Altering or recreating our logo in any way negates the consistency we strive to achieve. The examples below illustrate some incorrect uses of our logo. 1 Incorrect Color Do not reproduce the logo in an unappr oved color. 2 Incorrect Color Do not use different colors for the logomark. 3 Improper Separation Do not place the logomark in an unauthorized position. 4 Incorrect Backgr ound Do not position the logo on a busy or cluttered that cause the logo to be illegible or on a colors that clash with the logo colors. 5 Incorrect Contrast Do not apply the logo to a backgr ound where lack of contrast diminishes legibility. 6 Incorrect Color Do not reproduce the logo as a scr een or tint (unless you are using the logo in a t one-on-tone background. 7 Incorrect Font Do not redraw or use another font t o create the logo. 1 5 3 7 2 6 4