6 Horizontal Signature The core horizontal Ribbon logo is made up of the logomark and logotype. This is our primary logo. The logomark with logotype and descriptor is our secondary logo that includes the descriptor of the company. This logo is used on a limited basis and was initially used when ribbon was not trademarked. Please get approval before using this secondary logo. The horizontal configuration allows the Ribbon logo to work in wide branding opportunities. It should be used carefully and displayed correctly without any modification. Logomark Logotype Primary Logo