Brand guidelines Royal British Legion 63 Using imagery — commemorative Creating a distinctive look for commemorative events While looking to the future, we also commemorate and remember past conflicts. For these communications, a distinctive treatment has been created for imagery. The framework in which the imagery sits does not change, and still uses the other elements from our toolkit. 1. T ake a historical photograph 2. I n Photoshop, convert the photograph to grayscale. Using adjustments: adjust the ‘levels’ to bleach the whites and deepen the blacks. 3. B ring the image into inDesign, select the image and change to your chosen colour 4. S elect the image and in ‘effects’ change to multiply. Put this image on to chosen light colour background. Registered charity number: 219279 15 August 2021 marks the 76th anniversary of VJ - Day. A momentous occasion to celebrate a day that shaped our present. rbl.org.uk/get-involved VJ - Day 76 Remembering together Registered charity number: 219279 1. 2. 3. 4. 5. The process + = The result Logo Framework Elements Expression Gallery Information