Brand guidelines Royal British Legion 60 We are here to help We provide lifelong support to serving and ex-serving personnel and their families. We’ve been here since 1921 and we'll be here as long as they need us. We are here to help We provide lifelong support to serving and ex-serving personnel and their families. We’ve been here since 1921 and we'll be here as long as they need us. We are here to help We provide lifelong support to serving and ex-serving personnel and their families. We’ve been here since 1921 and we'll be here as long as they need us. Typography — things not to do Things not to do When using our typeface, there are some things we should not do. Please don’t... 1. S et headlines and supporting copy in Gill Sans Bold 2. S et headlines without our ‘ownable spacing’ (50+ tracking) 3. S et pull-out text/quotes in Gill Sans Bold 4. S et body copy in colour 5. R ight align body copy 6. J ustify body copy 7. C hange the type specifications unnecessarily e.g. leading. Need some advice? If you are serving or have ever served in the Armed Forces, pop in for a chat, we’re here for you. rbl.org.uk Let’s talk Need some advice? If you are serving or have ever served in the Armed Forces, pop in for a chat, we’re here for you. rbl.org.uk Let’s talk The Royal British Legion has been supporting members of the Royal Navy, Royal Marines, British Army, Royal Air Force, Reservists, Veterans and their families since 1921. And we are not going anywhere. 5. 1. 6. 2. 7. 3. 4. We are here to help We provide lifelong support to serving and ex-serving personnel and their families. We’ve been here since 1921 and we'll be here as long as they need us. Logo Framework Elements Expression Gallery Information