Brand guidelines Royal British Legion 42 Our visual expression framework — overview Ownable and confident When our elements come together around our one central idea, we will be able to build a strong and consistent visual expression. The framework has been designed to be flexible — from using only colour and typography to adding our photographic style (within the right panel) — but, with our logo always sitting confidently at the centre of every application. For 2021, we encourage everyone to ‘Remember Together’ to commemorate the service and sacrifice that many friends, allies, and Commonwealth nations made alongside Britain in defence of its freedoms, values, and way of life. rbl.org.uk For 2021, we encourage everyone to ‘Remember Together’ to commemorate the service and sacrifice that many friends, allies, and Commonwealth nations made alongside Britain in defence of its freedoms, values, and way of life. rbl.org.uk Remember together Registered charity number: 219279 100 years of supporting the Armed Forces community 1921 – 2021 rbl.org.uk Registered charity number: 219279 The Royal British Legion has been supporting members of the Royal Navy, Royal Marines, British Army, Royal Air Force, Reservists, Veterans and their families since 1921. And we’re not going anywhere. rbl.org.uk We are the Royal British Legion Registered charity number: 219279 Logo Framework Elements Expression Gallery Information

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