Brand guidelines Royal British Legion 45 Our visual expression framework — using imagery Cropping imagery It is not always possible to crop an image vertically in the visual framework. In this case a horizontal crop can be used. Remember to consider the composition. 1. A lways centre the subject within the crop 2. C lose crops focus the subject matter and are more dynamic 3. E nsure the crop helps create a strong holistic composition of each communication. Let’s talk Need some advice? If you are serving or have ever served in the Armed Forces, pop in for a chat, we’re here for you. rbl.org.uk Registered charity number: 219279 Logo Framework Elements Expression Gallery Information
Royal British Legion Brand Book Page 44 Page 46