Brand guidelines Royal British Legion 29 Our fonts Gill Sans Gill Sans MT can be purchased from https://www.fontshop.com Where Gill isn’t available on desktop applications please use Arial. Gill Sans is a humanist sans serif with geometric qualities. It is a clean font that meets ADA standards of Accessible Design, designed by the English artist and type designer Eric Gill in 1926. Gill Sans roots can be traced to the typeface commissioned for the London Underground designed by Gill’s teacher Edward Johnston. For guidance on how use our fonts and specifications, see pages 56–60. We are the Royal British Legion For all body copy in both print and digital including Book italic For all subheadings in both print and digital including Bold italic Monotype Pro Book For all headlines with unique spacing for ‘brand ownability’ in both print and digital Medium Bold Eric Gill, 1926 5 approved weights Logo Framework Elements Expression Gallery Information
Royal British Legion Brand Book Page 28 Page 30