Brand guidelines Royal British Legion 28 Our colours — digital Dark Mauve R G B : 9 0 .4 9.13 3 HEX: 5A3185 Mid Mauve R G B : 12 7. 8 6 .15 5 HEX: 7F569B Pastel Mauve RGB: 230.213.233 HEX: E6D5E9 Light Mauve R G B 2 2 5 .1 0 7.16 4 HE X: E16BA4 Light Green R G B : 124 .159. 5 0 HEX: 7C9F32 Dark Green R G B : 9.1 0 0 .4 8 HEX: 096430 Mid Green RGB: 0.133.87 HEX: 008547 Pastel Green RGB: 236.242.219 HEX: ECF2DB Dark Red RGB: 203.27.35 HEX: CB1B23 Core Logo Red RGB: 226.39.39 HEX: E22727 Pastel Red RGB: 252.219.219 HEX: FCDBDB Core Logo Black RGB: 0.0.0 HEX: 000000 Mid Grey RGB: 87.94.98 HEX: 575E62 Dark Blue RGB: 49.43.129 HEX: 312b81 Core Logo Blue RGB: 13.90.163 HEX: 0D5AA3 Pastel Blue RGB: 202.225.241 HE X: CAE1F1 Pastel Grey RGB: 240.240.240 HEX: F0F0F0 Light Red RGB: 232.86.68 HEX: E85644 Light Grey R G B : 14 3 .14 9.15 3 HEX: 8F9599 Light Blue RGB: 21.159.213 HEX: 159FD5 RGB and Hex specifications All of our colours can be used across our digital platforms. All colours are AA compliant and have a contrast ratio of 4.5:1 (at least) for normal text and 3:1 for large text. However, our five pastel colours should not be used for text. Some colour specifications have been altered to ensure they adhere to these standards. Logo Framework Elements Expression Gallery Information

Royal British Legion Brand Book - Page 28 Royal British Legion Brand Book Page 27 Page 29