Brand guidelines Royal British Legion 56 Layout and typography — principles Using typography in our visual framework Our layout and typeface is an important asset of our toolkit. Using the centre of the poppy (from our logo) its measurement creates the ‘Inset-margins’ of each text frame. Using the typographic construction, as illustrated, creates our unique layout. It is essential that the correct typographic specifications are used for our headlines, supporting copy and URL as outlined above. It will allow us to build visual recognition. Our headlines, typeset in Gill Sans Medium, should always have letter spacing of +50 (Optical spacing) for brand ownability. Always group text boxes along with the dividing rule. Centre this group within the coloured panels, ensuring the same distance from the top to the bottom, as indicated by the arrows above (the dividing rule may not always be centred in the coloured panels). The Royal British Legion has been supporting members of the Royal Navy, Royal Marines, British Army, Royal Air Force, Reservists, Veterans and their families since 1921. And we’re not going anywhere. rbl.org.uk We are the Royal British Legion Registered charity number: 219279 The Royal British Legion has been supporting members of the Royal Navy, Royal Marines, British Army, Royal Air Force, Reservists, Veterans and their families since 1921. And we’re not going anywhere. r bl.org.uk We are the Royal British Legion Headline Gill Sans Medium Leading: 110% Alignment: centred Tracking: Optical +50 Body copy Gill Sans Book Leading: 120% Alignment: centred Tracking: Optical +10 Dividing rule URL Gill Sans Bold/Book Leading: 120% Alignment: centred Tracking: Optical +10 The Royal British Legion has been supporting members of the Royal Navy, Royal Marines, British Army, Royal Air Force, Reservists, Veterans and their families since 1921. And we’re not going anywhere. rbl.org.uk We are the Royal British Legion Registered charity number: 219279 Logo Framework Elements Expression Gallery Information