VISUAL STYLE TYPE ONETYPE ONE ‘BR‘BRAND’AND’ PHOPHOTTOGROGRAPHYAPHY Type one imagery is broadly based around Human Fragility. We communicate this, and occasionally allude to the world of tracking and locating, by showing very wide shots of the type of environments SafeTrx customers work or explore in. So huge, wide shots with a communicated impression that humans are tiny and vulnerable in a big and sometimes dangerous world. There are examples of this type of imagery all through this document. BRAND EXPRESSION VISUAL STYLE 04.03.2022 9
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