VISUAL STYLE TYPE TWTYPE TWOO ‘BENEFIT’‘BENEFIT’ PHOPHOTTOGROGRAPHYAPHY Type two imagery is broadly based on Human Connection. Protecting lives is at the core of our brand, and human is an important brand pillar, so let’s portray humans and humanity. Our shots will be natural, authentic and far more editorial in style. BRAND EXPRESSION VISUAL STYLE 04.03.2022 10