We will use our partnerships and platforms like the Business Alliance for Scaling Climate Solutions (BASCS) to practice, enable, mobilize, and showcase high-impact, high-integrity procurement and use of carbon credits. We will also continue to work in partnership to improve standards and market governance (e.g. through ICVCM, VCMI, LEAF, BCBA), and invest in new products and services to improve quality and transparency such as Sylvera, Calyx Global, Restor. However, our greatest tool is our technology. Net Zero Marketplace, powered by Salesforce, will be a one-stop-shop for finding carbon credits from third parties and evaluating them using third-party expert reviews. Over time, we will further improve the Marketplace and add other forms of climate action like a green jobs board and ways to invest in ecopreneurs beyond carbon credit purchases. Carbon markets are just one climate action tool. We will also continue to reduce our own emissions, engage suppliers, advocate for policy change, deploy other forms of capital, and much more. Check out our Climate Action Plan for more details. As we champion best practices, we will continue to learn together. Carbon markets are complex, and collectively and individually we may make mistakes along the way. But the worst choice any of us could make today would be to do nothing. The impacts of the climate crisis will get worse before they get better. Yes there are solutions, there are changemakers, and there is hope. We’re in this together, and we must work together to create a future all of us can be proud of — starting now. Max Scher is Sr Director, Sustainability Strategy and Innovation. He has spent the last 7 years helping guide Salesforce efforts to affect a just transition to a net zero, nature-positive world, including leading the company’s energy transition, climate finance, and carbon market programs. Tim Christophersen is Vice President of Climate Action and leads Salesforce’s nature-based solutions team. He previously led the United Nations Decade on Ecosystem Restoration 2021–2030, and the Nature for Climate Branch at the UN Environment Programme (UNEP). Tim and his UN team established cutting-edge blended finance facilities to support more investments in nature. He has pioneered the role of nature- based solutions for climate action and was instrumental in establishing the UN Programme on Reducing Emissions from Deforestation and Forest Degradation (REDD+), the Global Peatlands Initiative, and the #GenerationRestoration movement. 13 | A JUST TRANSITION TO A NET ZERO, NATURE POSITIVE WORLD
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