Visual Elements | Logo Logo use violations BRAND GUIDELINES 9 Do not recreate the new logo artwork in any way, as this dilutes the integrity of the brand. Always request/use the official logo artwork when creating Sam’s Club communications. Do not change the position of the symbol Do not create new color combinations Do not add drop shadows to the logo Do not distort the logo Do not lock - up additional elements to the logo Do not change the proportion of the symbol to the logotype Do not create the logo in two colors Do not change the logotype to sentence case