Visual Elements | Logo Symbol BRAND GUIDELINES 10 The symbol has been refreshed with careful consideration. Do not use old artwork or recreate the symbol in any way. The symbol may be used as a stand - alone graphic, however, never use it as a bullet. It should only be used in one of the approved primary brand colors below. Symbol can be knocked - out of color. Make sure there is enough contrast when knocking the symbol out. Do not place our symbol on low contrast or overly busy backgrounds. Pantone 430 C R124 G135 B142 HEX #7C878E C33 M18 Y13 K40 Pantone 427 C R206 G211 B212 HEX #D0D3D4 C7 M3 Y5 K8 Pantone 2384 C R0 G103 B160 HEX #0067A0 C96 M60 Y14 K1
Sam's Club Brand Book Page 9 Page 11